Advertising creative guidelines

Leaderboard
728 x 90 pixels, 30k max file size
ScienceDirect.com and Cell Press only

Skyscraper
120 x 600 pixels, 30k max file size
ScienceDirect.com only

Boombox
336 x 280 pixels, 30k max file size
Cell Press only

Small Leaderboard
468 x 60 pixels, 20k max file size
Scirus.com only

General creative guidelines

• All creatives must be approved and tested before a campaign can begin
• Creatives must be received by Traffic & Campaign Management 5 business days before the campaign launch date
• Animations should run for shorter than three loops or 30 seconds
• All ads with a white background must include a coloured border
• Flash creatives should use Click-Tag instead of Click-Through
• When submitting rich media, an alternate .gif is required
• Expandable or “Out of Banner” Rich Media creatives must be click initiated
• Expandable or “Out of Banner” Rich Media creatives must be no larger than twice the banner size
• Audio ads must be user initiated and are subject to editorial approval