Elsevier Publishing Solutions
Building Insights, Breaking Boundaries

Specifications & Forms

DART Ad Server Guidelines


Available ad sizes on ScienceDirect.com
Table of Content Pages Wide Skyscraper
(160x600px)
Leaderboard
(728x90px)
Target Journal $50 $50
Target Subject Area - bundle of relevant journals $40 $40
*If monthly reach is less than 20,000 impressions - fixed price $1,100 $1,100
     
Article Page Left Pane options Wide Skyscraper
(160x600px)
Rectangle
(180x150px)
Target Journal $50 $40
Target Subject Area - bundle of relevant journals $40 $30
*If monthly reach is less than 20,000 impressions - fixed price $1,100 $1,100

Available ad sizes on Cell.com
Cell Press - All titles, Run-of-Site or Targeted per journal Rectangle
(180x150px)
Large Rectangle
(336x280px)
Leaderboard
(728x90px)
Article Pages $45 - -
Journal homepages - $50 -
Article Pages + Journal homepages - - $50
 
Available ad sizes on our B2B Websites
All Pages dimensions [px] max. file size
Leaderboard 728 x 90 40kb
Large Rectangle 336 x 280 40kb
Skyscraper 120 x 600 40 kb
Button 150 x 100 40 kb


Download as pdf

Pricing model: CPM – Cost per thousand impressions ($)

General creative guidelines

  • All creatives must be approved and tested before a campaign can begin
  • Creatives must be received by Traffic & Campaign management 3 business days before the campaign launch date
  • Creatives not in compliance with Elsevier Online Ad Specs cannot be processed and are subject to a delay in campaign launch
  • Only non-animated .gif and .jpeg creatives are permitted on the subscription area of ScienceDirect

Standard Banners

  • Acceptable formats are .gif and/or .jpeg
  • Maximum animation length is 15 seconds
  • All ads with a white background must include a colored border
  • 40Kb max file size

Flash Banners

  • Maximum animation length is 15 seconds
  • 40Kb max file size
  • All ads with a white background must include a colored border
  • Flash creatives should have a ClickTag definition built in - see below:
    on (release) {
        getURL(clickTag, "_blank");
    }
  • Creatives with a hard-coded URL can be trafficked but clicks will not be counted
  • When submitting a flash file, a back-up .gif is required

HTML scripts/redirects/Javascript/3rd party tags

  • These are allowed by Reed Elsevier